Executive Summary
Hafary Holdings is Singapore's leading building materials distributor, supplying tiles, stone, mosaic, wood flooring, countertops, and sanitary ware since 1980. The company has transformed over the past three years from a pure distributor into a vertically integrated building materials company, with a new manufacturing segment in Malaysia that drove revenue up 134% from FY2020 to FY2024. At 7.3x trailing P/E with 22.3% ROE and a 5.5% dividend yield, the stock appears statistically cheap. However, the business carries significant leverage (2.1x net debt-to-equity), operates in a cyclical and competitive industry with thin switching costs, and the recent profit decline (-29.5% PATNCI in FY2024) raises questions about earnings quality as the manufacturing ramp-up pressures margins.
Verdict: Interesting deep-value candidate for SGX small-cap investors, but not a Buffett-quality compounder. The business lacks a durable moat, carries too much debt, and the cyclical nature of construction demand makes it a WAIT -- worth monitoring if the stock pulls back to below SGD 0.35, where the risk/reward becomes more compelling.
Phase 1: Risk Analysis (Inversion)
"What Would Destroy This Investment?"
1. CONSTRUCTION CYCLE DOWNTURN
Probability: MEDIUM | Impact: HIGH
Hafary is fundamentally tied to Singapore's construction and renovation cycle. Revenue collapsed 23% in FY2020 when COVID shut down construction. The company is exposed to:
- HDB BTO completion cycles (19,600 flats planned for 2026)
- Private property development volumes (shrinking to ~8,400 units in 2026 from 11,500 in 2025)
- Renovation spending, which is discretionary
Kill Zone: A severe recession or property market correction could cut revenue 20-30% and destroy profits given the high fixed cost base and leverage.
Counter-evidence: Singapore's construction pipeline is robust ($47-53B in contracts expected for 2025), driven by Changi T5, MBS expansion, and HDB supply. Mid-term demand projected at $39-46B annually through 2029.
2. EXCESSIVE LEVERAGE DURING A DOWNTURN
Probability: MEDIUM | Impact: VERY HIGH
This is the most serious risk. The company carries SGD 298M in total debt against only SGD 129M in shareholders' equity (2.1x net debt-to-equity). Interest coverage has deteriorated from 11.2x in FY2022 to 5.4x in FY2024 as finance costs surged 28.3% to SGD 12.2M.
Kill Zone: If EBITDA falls 40% (which happened in FY2020 relative to FY2019 levels), interest coverage drops below 3x, potentially triggering covenant breaches. The current ratio is already tight at 1.0x.
Counter-evidence: Debt is largely property-backed (warehouses, showrooms, manufacturing plants). The company has real assets -- 562,000 sqft of warehouse space, manufacturing plants in Kluang, multiple showrooms. FY2025 (TTM) shows debt reduction to SGD 158M.
3. MANUFACTURING MARGIN PRESSURE
Probability: HIGH | Impact: MEDIUM
The new manufacturing segment (17.7% of revenue in FY2024) is still ramping. Gross margin declined from 45.5% (FY2023) to 40.3% (FY2024) as manufacturing contributed lower-margin revenue. The segment grew 756% but at what profitability?
Kill Zone: If the manufacturing JV fails to achieve adequate returns, the SGD 40M+ investment could impair returns on capital for years.
Counter-evidence: Manufacturing capacity has nearly doubled to 42,000 sqm/day. The export market (USA at SGD 29M, Malaysia at SGD 54M) is diversifying revenue away from Singapore dependence.
4. COMMODITY AND CURRENCY RISK
Probability: MEDIUM | Impact: MEDIUM
Hafary purchases inventory mainly in USD, EUR, and RMB. A strengthening of these currencies against SGD directly compresses margins. Raw materials (clay, minerals, chemicals) are commodity inputs. The company uses hedging but cannot eliminate all exposure.
5. KEY-MAN AND MAJORITY SHAREHOLDER RISK
Probability: LOW-MEDIUM | Impact: MEDIUM
CEO Low Kok Ann is 77 years old and founded the company in 1980. He remains the driving force. His son Low See Ching (25.44% stake) is a Non-Executive Director but is primarily focused on Oxley Holdings. Hap Seng Consolidated (50.82% stake) provides strategic backing but also creates a potential conflict -- they represent Malaysian plantation/property interests, not necessarily aligned with minority shareholders.
Phase 2: Moat Assessment
Moat Width: NARROW (at best)
Hafary's competitive advantages are real but not deep:
1. Scale & Distribution (Narrow)
- Largest tile/stone distributor in Singapore with 5,000+ products
- 562,000 sqft warehouse capacity
- 5 showrooms across Singapore
- 20+ truck fleet for logistics
- 1,252 employees (up from 929 in FY2023)
This scale gives cost advantages in procurement (buying power from Italian/Spanish/Chinese suppliers) and logistics, but competitors can replicate this over time.
2. Showroom Experience & Brand (Weak)
- Hafary is well-known among Singapore architects, interior designers, and contractors
- The new 15,000 sqft Hafary House at Lavender Street is a premium showroom concept
- However, tiles and building materials are fundamentally commodities
- Customers (designers, contractors) will switch to competitors for better prices or products
3. Vertical Integration (Emerging)
- Manufacturing in Malaysia (42,000 sqm/day ceramic tile capacity)
- This is the most promising moat source -- being both a manufacturer and distributor creates cost advantages
- OEM customers + own brands (MML, ITA ELEMENT, Klopfen)
- However, ceramic tile manufacturing is widespread in Asia (China, India, Vietnam, Indonesia are all major producers)
4. Relationships (Moderate)
- HDB-listed supplier for government housing projects
- Long-standing relationships with property developers
- These institutional relationships take years to build but are not exclusive
Verdict: Hafary has a narrow moat based on scale and distribution, but nothing approaches the durable competitive advantages Buffett would demand. Building materials distribution is inherently competitive with low switching costs.
Phase 3: Financial Analysis
Income Statement (5-Year History)
| Metric | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 |
|---|---|---|---|---|---|
| Revenue (SGD M) | 80.9 | 126.0 | 168.9 | 226.4 | 263.1 |
| Revenue Growth | -23.0% | 55.7% | 34.0% | 34.1% | 16.2% |
| EBITDA (SGD M) | 16.7 | 25.7 | 51.5 | 70.2 | 65.4 |
| EBITDA Margin | 20.6% | 20.4% | 30.5% | 31.0% | 24.9% |
| Net Profit (SGD M) | 5.5 | 12.3 | 30.6 | 40.1 | 28.7 |
| Net Margin | 6.8% | 9.8% | 18.1% | 17.7% | 10.9% |
| PATNCI (SGD M) | 5.3 | 11.6 | 29.4 | 39.1 | 27.6 |
| EPS (cents) | 1.2 | 2.7 | 6.8 | 9.1 | 6.4 |
| DPS (cents) | 1.00 | 1.50 | 2.25 | 2.75 | 2.75 |
| Payout Ratio | 61.4% | 55.8% | 33.0% | 30.3% | 43.0% |
Key observations:
- Revenue has grown 3.3x from FY2020 to FY2024 -- extraordinary growth
- FY2022-2023 was the sweet spot: high margins as distribution scaled without manufacturing drag
- FY2024 saw margin compression: gross margin fell from 45.5% to 40.3% as lower-margin manufacturing revenue scaled up
- Net profit declined 28.4% in FY2024 despite 16.2% revenue growth -- a red flag for earnings quality
- Dividend maintained at 2.75 cents, showing commitment to payout despite lower earnings
Balance Sheet
| Metric | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 |
|---|---|---|---|---|---|
| Total Assets (SGD M) | 224.9 | 286.0 | 403.5 | 471.6 | 512.0 |
| Total Debt (SGD M) | 127.1 | 181.5 | 263.5 | 272.9 | 298.1 |
| Cash (SGD M) | 5.2 | 6.1 | 11.5 | 17.9 | 22.5 |
| Net Debt (SGD M) | 121.9 | 175.4 | 252.0 | 255.0 | 275.6 |
| Shareholders' Equity (SGD M) | 71.3 | 75.5 | 92.6 | 118.1 | 129.3 |
| Net Debt/Equity | 1.7x | 2.3x | 2.7x | 2.2x | 2.1x |
| Current Ratio | 1.5x | 1.2x | 1.1x | 1.1x | 1.0x |
| Interest Cover (EBITDA/Interest) | 5.1x | 8.0x | 11.2x | 7.4x | 5.4x |
| Net Assets Per Share (cents) | 16.6 | 17.5 | 21.5 | 27.4 | 30.0 |
Key observations:
- Leverage is high and concerning -- 2.1x net debt-to-equity
- Total debt has grown from SGD 127M to SGD 298M in four years, funding the manufacturing expansion and property acquisitions
- Current ratio at 1.0x is uncomfortably tight
- Interest coverage declining as finance costs rise (SGD 12.2M in FY2024)
- Book value per share has grown from 16.6 to 30.0 cents (81% in 4 years)
- Stock currently trades at 1.7x book value (SGD 0.505 vs SGD 0.30 NAV)
Cash Flow
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 (TTM) |
|---|---|---|---|---|---|
| Operating CF (SGD M) | 25.5 | 27.7 | 50.4 | 22.6 | 57.8 |
| CapEx (SGD M) | -27.4 | -19.3 | -19.0 | -12.1 | -11.8 |
| Free Cash Flow (SGD M) | -1.9 | 8.4 | 31.5 | 10.5 | 46.0 |
| Dividends Paid (SGD M) | -6.5 | -6.5 | -6.5 | -6.5 | -11.8 |
Key observations:
- Operating cash flow was volatile -- strong in FY2023 and FY2025, weak in FY2024
- CapEx has declined as the manufacturing plant buildout completes
- FY2025 (TTM) FCF of SGD 46M is excellent and suggests the manufacturing investment is paying off
- Dividend payments stepped up materially in FY2025 (SGD 11.8M vs SGD 6.5M)
Profitability Ratios
| Metric | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 |
|---|---|---|---|---|---|
| Gross Margin | n/a | n/a | n/a | 45.5% | 40.3% |
| ROE | 7.5% | 15.8% | 35.0% | 37.1% | 22.3% |
| ROA | 2.3% | 4.0% | 7.3% | 8.3% | 5.4% |
ROE of 22.3% passes the Buffett 15%+ threshold, but it is heavily debt-levered. The true return on unlevered capital is much lower (ROA of 5.4%).
Phase 4: Valuation
Current Metrics
| Metric | Value |
|---|---|
| Share Price | SGD 0.505 |
| Market Cap | SGD 217M |
| P/E (trailing) | 7.3x (on PATNCI of SGD 29.8M) |
| P/B | 1.68x (on equity of SGD 129M) |
| EV | SGD 493M (Market cap + Net debt) |
| EV/EBITDA | 7.5x (on EBITDA of SGD 65.4M) |
| FCF Yield | 4.8% (on normalized FCF ~SGD 25M) |
| Dividend Yield | 5.45% (SGD 0.0275 DPS) |
Valuation Approaches
1. Earnings-Based (Normalized)
FY2024 PATNCI was SGD 27.6M, but this was a transition year (manufacturing ramp, margin compression). Normalizing:
- Average PATNCI FY2022-FY2024: SGD 32.0M
- At 8x P/E (fair for a leveraged, cyclical distributor): SGD 256M
- At 10x P/E (generous): SGD 320M
- Per share: SGD 0.59 - SGD 0.74
2. Asset-Based
- Book value per share: SGD 0.30
- Premium justified for profitability: 1.5-2.0x book
- Range: SGD 0.45 - SGD 0.60
3. DCF (Simple)
- Normalized FCF: SGD 25-30M
- Growth rate: 3-5% (Singapore construction + regional expansion)
- Discount rate: 12% (small-cap, emerging market manufacturing exposure)
- Terminal value method: SGD 25M / (0.12 - 0.04) = SGD 312M
- Less net debt: SGD 312M - SGD 275M = SGD 37M equity value
- Per share: SGD 0.09
The DCF illustrates the fundamental problem: this business is heavily leveraged. The enterprise value may be reasonable, but most of it accrues to debt holders, not equity holders.
4. Dividend Discount Model
- Current DPS: SGD 0.0275
- Growth rate: 3%
- Required return: 10%
- DDM value: SGD 0.0275 / (0.10 - 0.03) = SGD 0.39
Fair Value Range: SGD 0.39 - 0.55
The stock at SGD 0.505 is trading near the upper end of fair value. It is NOT cheap on an enterprise value basis due to the heavy debt load. The low P/E is misleading because it ignores the leverage.
Phase 5: Business Quality Assessment
Segment Analysis
General Segment (52.1% of FY2024 revenue)
- Retail customers, architects, interior designers, renovation contractors
- Revenue: SGD 137.1M (FY2024), down 1.9% YoY
- This is the core business with the highest margins
- Growth moderating as Singapore renovation cycle normalizes
Project Segment (30.2% of FY2024 revenue)
- Property developers, HDB, commercial construction
- Revenue: SGD 79.5M (FY2024), down 2.2% YoY
- Tied to construction project pipeline
- Good visibility given multi-year construction timelines
Manufacturing Segment (17.7% of FY2024 revenue)
- Ceramic tiles produced in Kluang, Malaysia
- Revenue: SGD 46.5M (FY2024), up 756% YoY
- Two plants with combined 42,000 sqm/day capacity
- Exports to Malaysia, USA, Taiwan, Thailand
- This is the growth engine but also the margin headwind
Geographic Diversification (FY2024)
| Market | Revenue (SGD M) | YoY Change |
|---|---|---|
| Singapore | 167.1 | -5.4% |
| Malaysia | 53.9 | +63.2% |
| USA | 29.0 | +270.6% |
| Taiwan | 3.1 | n/a |
| Thailand | 1.2 | n/a |
| Others | ~8.8 | n/a |
The diversification away from Singapore is a significant positive. Malaysia is now the second-largest market, driven by manufacturing exports and the Johor-Singapore SEZ. The US market breakthrough (SGD 29M) through OEM relationships is noteworthy.
Competitive Position
Hafary claims to be Singapore's leading building materials distributor. Key competitors include:
- Best Tile
- Hafele Singapore
- Various smaller distributors and importers
The market is fragmented. Hafary's main advantage is scale and breadth of product range (5,000+ products). The vertical integration into manufacturing is a strategic differentiator vs. pure distributors.
Phase 6: Management Assessment
CEO: Low Kok Ann (age 77)
- Founded Hafary Pte Ltd in 1980; 44+ years in the tile industry
- Direct shareholding: 8.56% (36.8M shares)
- Total family stake (Low Kok Ann + Low See Ching + Audrey Low): ~39.1%
- Competent operator who grew the business from nothing to SGD 263M revenue
Majority Shareholder: Hap Seng Consolidated (50.82%)
- Malaysian diversified conglomerate (plantations, properties, automotive, credit financing)
- Acquired control in 2015 at SGD 0.24/share
- Provided strategic support for manufacturing expansion (leased plants in Johor)
- Represented on board by Datuk Edward Lee Ming Foo (Managing Director of HSCB)
Succession Risk:
- Low Kok Ann at 77 is a key-man risk
- Low See Ching (age 51) holds 25.44% but focuses on Oxley Holdings
- New CFO (Lee Yee Fei Mandy) appointed September 2024
- Two new independent directors added July 2024 (Darrell Lim, Lim Wah Fong) -- suggests governance upgrade
Capital Allocation: Mixed
- Positive: Invested in manufacturing (forward integration), acquired WFH to consolidate assets
- Negative: Heavy debt funding, unclear if manufacturing ROI will exceed cost of capital
- Dividends maintained/growing despite earnings decline
- Management increased dividend from 1.0 cents (FY2020) to 2.75 cents (FY2024) -- 2.75x growth
Phase 7: Industry Tailwinds and Headwinds
Tailwinds
- Singapore Construction Boom: BCA expects $47-53B in construction demand for 2025, exceeding pre-COVID levels. Changi T5, MBS expansion, public housing.
- HDB BTO Pipeline: 19,600 flats to launch in 2026. Each flat needs tiles, bathroom fittings, flooring.
- Johor-Singapore SEZ: Will drive infrastructure and housing demand in Malaysia's Johor state -- directly adjacent to Hafary's Kluang manufacturing base.
- Malaysia Property Growth: DBS projects 4.8% GDP growth for Malaysia in 2025. ECRL, RTS Link, Pan Borneo Highway drive construction.
Headwinds
- Rising Interest Rates: Hafary's finance costs surged 28.3% in FY2024 to SGD 12.2M. Higher rates directly compress profits given the leverage.
- China Competition: Chinese ceramic tile manufacturers are the world's largest, with massive scale and low costs. Hafary's manufacturing competes against this.
- Singapore Property Cooling Measures: Government regularly implements cooling measures that can reduce transaction volumes and renovation spending.
- Labor Costs: Employee count grew 35% (929 to 1,252) in FY2024. Singapore's tight labor market means rising wage costs.
Phase 8: Investment Thesis
Bull Case (SGD 0.65-0.75)
- Manufacturing segment achieves scale and improves gross margins back to 42-45%
- Regional expansion (Malaysia, Indonesia, US exports) drives 15%+ revenue growth
- Interest rates decline, reducing finance costs and boosting net profit
- PATNCI recovers to SGD 35-40M (8.1-9.3 cents EPS)
- Stock re-rates to 8-9x P/E
Base Case (SGD 0.45-0.55)
- Manufacturing margins stabilize at current levels
- Singapore construction demand stays robust but General segment grows modestly
- Finance costs remain elevated
- PATNCI normalizes around SGD 28-32M (6.5-7.4 cents EPS)
- Stock trades at 7-8x P/E
Bear Case (SGD 0.20-0.30)
- Construction cycle turns down (recession, property crash)
- Manufacturing JV underperforms, requiring writedowns
- Interest rates spike, pushing interest coverage below 3x
- Revenue drops 20-30%, PATNCI falls to SGD 10-15M
- Stock trades at 5-6x trough P/E; dividend cut
Conclusion
Hafary Holdings is a well-managed, growing building materials company executing a bold transformation from pure distributor to vertically integrated manufacturer. The SGD 217M market cap for a business generating SGD 263M revenue and SGD 65M EBITDA looks statistically cheap.
However, the quality bar for a long-term investment is not met:
- No durable moat: Building materials distribution is competitive with low switching costs
- Excessive leverage: 2.1x net debt-to-equity makes this a leveraged bet on the construction cycle
- Earnings quality declining: FY2024 saw a 29.5% profit decline despite 16.2% revenue growth
- Key-man risk: 77-year-old founder/CEO with no clear succession
- Majority shareholder alignment unclear: Hap Seng's interests may not align with minority holders
The stock is fairly valued at current levels (SGD 0.505). A pullback to SGD 0.30-0.35 (approximately 5-6x normalized earnings, at/below book value) would create a compelling risk-reward entry point.
Recommendation: WAIT
- Strong Buy: SGD 0.30 (4.7x normalized P/E, at book value)
- Accumulate: SGD 0.35 (5.5x normalized P/E, 1.17x book)
- Current price gap to Accumulate: -31%