Executive Summary
Investment Thesis (3 Sentences)
Brambles is the world's largest pooling company, operating an unrivalled share-and-reuse network of ~348 million pallets, crates, and containers through its CHEP brand. The business enjoys a wide structural moat from network effects, high switching costs, and scale advantages that enable pricing power and 20%+ ROCI. At current prices of ~22x trailing earnings and 3.0% dividend yield, Brambles is fairly valued; we recommend WAIT for a better entry below AUD $19.50 (15% margin of safety to fair value).
Key Metrics Dashboard
| Metric | FY25 | FY24 | FY23 | 5-Year CAGR |
|---|---|---|---|---|
| Revenue (US$m) | 6,669.7 | 6,520.6 | 6,076.8 | +6.4% |
| Underlying Profit (US$m) | 1,371.8 | 1,258.0 | 1,067.0 | +11.9% |
| ROCI | 22% | 21% | 19% | +4 pts |
| FCF before dividends (US$m) | 1,094.9 | 882.8 | 313.7 | - |
| Dividend (US cents) | 39.83 | 34.00 | 26.25 | +18.0% |
| Net Debt/EBITDA | 1.12x | 1.12x | 1.31x | Improving |
Decision Summary
| Factor | Assessment | Score |
|---|---|---|
| Quality | A-grade: High ROCI, consistent FCF, wide moat | A- |
| Moat | Wide - Network effects, switching costs, scale | Wide |
| Management | Competent, aligned, good capital allocation | B+ |
| Valuation | Fair value ~AUD $23, not cheap enough | Fair |
| Catalyst | None immediate; steady compounder | None |
Recommendation: WAIT Strong Buy Price: AUD $16.50 (30% MOS) Accumulate Price: AUD $19.50 (15% MOS) Fair Value: AUD $23.00
Phase 0: Opportunity Identification (Klarman)
Why Does This Opportunity Exist?
Assessment: Limited opportunity at current prices.
Brambles is a well-covered, widely-held ASX blue chip with no obvious mispricing. The stock:
- Is included in ASX 100, S&P Global ratings
- Has 10+ analyst coverage
- Trades at reasonable but not cheap multiples (P/E ~22x)
- Shows no signs of forced selling or distress
Potential Sources of Opportunity (If Shares Decline):
- Cyclical inventory destocking - Consumer goods companies occasionally destock, reducing pallet utilization temporarily (happening now per FY25 report - 1% like-for-like volume decline)
- FX volatility - Australian dollar strength creates translation losses for US$ earners
- Macro recession fears - Supply chain demand tied to consumer staples spending
- ESG concerns - Timber sourcing, deforestation worries (company addresses with 100% certified timber)
Why This Is Not Cheap Today: The market correctly recognizes Brambles' moat and growth profile. At ~22x earnings and 3% yield, the shares are priced for modest returns. No irrational pessimism exists.
Phase 1: Risk Analysis (Inversion Thinking)
"All I want to know is where I'm going to die, so I'll never go there." â Munger
Top 10 Risks (Probability Ă Impact = Expected Loss)
| Risk | Probability | Impact on Value | Expected Loss |
|---|---|---|---|
| 1. Plastic pallet disruption | 15% | -25% | -3.75% |
| 2. Major customer insourcing | 10% | -20% | -2.00% |
| 3. Timber supply crisis (fire/disease) | 10% | -15% | -1.50% |
| 4. Regulatory carbon costs | 20% | -5% | -1.00% |
| 5. Economic recession reducing demand | 25% | -15% | -3.75% |
| 6. Competition from regional players | 15% | -10% | -1.50% |
| 7. Technology disruption (IoT competitors) | 10% | -15% | -1.50% |
| 8. FX translation losses | 40% | -5% | -2.00% |
| 9. Asset losses/theft increase | 20% | -5% | -1.00% |
| 10. ESG/reputational issues (deforestation) | 5% | -20% | -1.00% |
| Total Expected Downside | -19.0% |
Inversion Analysis: How Could This Investment Lose 50%+ Permanently?
Scenario 1: Plastic/Composite Pallet Revolution (15% probability)
- If durable plastic pallets become cost-competitive and gain traction
- Brambles' wooden pallet advantage erodes
- ROCI compresses as replacement cycle extends from 10 years to 25+ years
- Mitigation: Brambles already offers plastic solutions; timber sustainability is a moat vs plastic
Scenario 2: Major Customer Vertical Integration (10% probability)
- If top customers like Walmart, P&G, Unilever decide to own their own pallets
- Brambles loses 5-10% of revenue from single customer
- Mitigation: Years of precedent show customers prefer not to manage pallet logistics; core competency mismatch
Scenario 3: Black Swan - Timber Supply Collapse (5% probability)
- Massive wildfires, disease, or trade restrictions destroy timber supply
- Brambles cannot replace pallets at scale
- Mitigation: Diversified global sourcing, 100% certified timber, second-tree regeneration program
Bear Case Summary (3 Sentences)
If plastic pallets achieve cost parity with wooden pallets, and major customers begin in-sourcing pooling operations, Brambles' network advantage erodes over 5-10 years. Combined with an extended recession reducing consumer goods throughput, revenue could decline 15-20% while capital intensity rises. At 15x depressed earnings, shares could trade at AUD $14 (â40% from current).
Pre-Defined Sell Triggers
- Thesis Break: ROCI falls below 15% for 2+ consecutive years
- Moat Erosion: Plastic pallet market share exceeds 30% globally
- Management Failure: Major acquisition destroying value (ROCI dilution >3 pts)
- Competitive Loss: Top 3 customer lost to competitor or insourcing
- Capital Discipline Failure: Net Debt/EBITDA exceeds 2.5x without clear rationale
Phase 2: Financial Analysis
Business Overview
Brambles operates through its CHEP brand, providing share-and-reuse pallets, crates, and containers to manufacturers, retailers, and logistics providers globally. The business model:
- Customer pays per cycle - Manufacturer rents pallets from CHEP, uses them to ship goods to retailer
- CHEP collects from retailer - Network of 750+ service centres retrieves pallets
- Repair and reuse - Pallets inspected, repaired, and sent back into circulation
- Asset life: ~10 years - Wooden pallets typically last 30+ cycles over 10 years
Revenue Segments (FY25):
- CHEP Americas: ~40% of revenue
- CHEP EMEA: ~45% of revenue
- CHEP Asia-Pacific: ~15% of revenue
ROE Decomposition (DuPont Analysis)
| Component | FY25 | FY24 | FY23 | FY22 | FY21 |
|---|---|---|---|---|---|
| Net Profit Margin | 13.4% | 12.0% | 11.7% | 10.7% | 10.0% |
| Asset Turnover | 0.70x | 0.75x | 0.74x | 0.72x | 0.74x |
| Financial Leverage | 2.86x | 2.71x | 2.68x | 2.65x | 2.52x |
| ROE | 26.8% | 24.2% | 23.3% | 20.6% | 19.0% |
Analysis: ROE has improved consistently over 5 years, driven primarily by margin expansion (from 10% to 13.4%). Asset turnover is stable; leverage modest. This is quality improvement.
Return on Capital Invested (ROCI)
ROCI = Underlying Profit / Average Capital Invested
| Metric | FY25 | FY24 | FY23 | FY22 | FY21 |
|---|---|---|---|---|---|
| Underlying Profit (US$m) | 1,371.8 | 1,258.0 | 1,067.0 | 930.0 | 874.6 |
| Capital Invested (US$m) | ~6,200 | ~5,755 | ~5,594 | ~5,168 | ~4,736 |
| ROCI | 22% | 21% | 19% | 18% | 18% |
Analysis: ROCI well above WACC (~8-9%). The business generates substantial economic profit. ROCI improvement from 18% to 22% reflects transformation benefits.
Owner Earnings Calculation
Owner Earnings (FY25) = Net Income + D&A - Maintenance CapEx - ÎWC
Where:
- Net Income: US$896m (continuing operations: $864m)
- Depreciation & Amortization: US$823m
- IPEP (Irrecoverable Pooling Equipment): US$94m
- Total D&A equivalent: US$917m
- CapEx: US$969m
- Maintenance CapEx estimate: ~US$700m (pooling equipment replacement)
- Working Capital Change: minimal
Owner Earnings = 864 + 917 - 700 - 0 = US$1,081m
Owner Earnings per Share: US$0.78 (1,383m shares) Owner Earnings Yield: 3.7% (at US$21 = AUD$23.41)
Free Cash Flow Analysis
| Metric | FY25 | FY24 | FY23 | FY22 | FY21 |
|---|---|---|---|---|---|
| Cash Flow from Operations | 1,459.9 | 1,307.7 | 789.8 | 391.8 | 901.1 |
| CapEx | (968.6) | (999.8) | (1,567.1) | (1,787.0) | (1,219.0) |
| FCF before dividends | 1,094.9 | 882.8 | 313.7 | (391.2) | 470.0 |
| Dividends | (531.5) | (406.0) | (364.1) | (321.7) | (302.4) |
| FCF after dividends | 563.4 | 476.8 | (50.4) | (712.9) | 167.6 |
Analysis: FCF has improved dramatically since FY22/23 transformation. The company is now comfortably generating US$750m+ FCF before dividends annually, supporting dividend growth and buybacks.
Valuation Trinity
1. Liquidation Value (Floor)
| Item | US$m |
|---|---|
| Current Assets | 1,894.0 |
| Less: Total Liabilities | (6,218.8) |
| Net Current Asset Value | (4,324.8) |
NCAV is negative - this is not a Graham net-net. The floor is book value.
Tangible Book Value:
- Total Equity: US$3,350.2m
- Less Goodwill & Intangibles: US$(254.0)m
- Tangible Book Value: US$3,096.2m
- TBV per share: US$2.24 = AUD $3.50
Liquidation value provides negligible protection. This is a going concern investment.
2. Going Concern Value (DCF)
Assumptions:
- Revenue Growth: 4% CAGR (conservative, below recent 6%+)
- EBITDA Margin: 34% (stable)
- Capex/Revenue: 14% (normalizing)
- Tax Rate: 30%
- WACC: 8.5%
- Terminal Growth: 2.5%
10-Year DCF Model:
| Year | Revenue | EBITDA | FCF | PV Factor | PV |
|---|---|---|---|---|---|
| 1 | 6,936 | 2,358 | 1,100 | 0.922 | 1,014 |
| 2 | 7,214 | 2,453 | 1,144 | 0.850 | 972 |
| 3 | 7,502 | 2,551 | 1,190 | 0.783 | 932 |
| ... | ... | ... | ... | ... | ... |
| 10 | 9,872 | 3,357 | 1,566 | 0.442 | 692 |
| Terminal | 27,478 | 0.442 | 12,145 | ||
| Total | 22,000 |
DCF Fair Value: US$22.0 billion = US$15.90/share = AUD $24.85
3. Private Market Value (Comparable Transactions)
Comparable pooling/logistics M&A transactions:
- IPL Plastics (2019): 10x EBITDA
- Tosca (2020): 12x EBITDA
- Typical industrial logistics: 9-11x EBITDA
Brambles EBITDA: US$2,288m
Private Market Value Range:
- Conservative (9x): US$20.6B = AUD $23.60/share
- Mid (10x): US$22.9B = AUD $26.25/share
- Aggressive (11x): US$25.2B = AUD $28.90/share
4. Relative Valuation
| Company | EV/EBITDA | P/E | Dividend Yield |
|---|---|---|---|
| Brambles | 12.3x | 22.1x | 2.9% |
| Peer Avg (Industrial Services) | 10-12x | 18-22x | 1.5-3% |
| Premium Justified? | Yes - moat, returns | Fair | Attractive |
Valuation Summary
| Method | Value (AUD) | vs Current Price |
|---|---|---|
| Tangible Book Value | $3.50 | -85% (not meaningful) |
| DCF (Conservative) | $24.85 | +6% upside |
| Private Market (10x) | $26.25 | +12% upside |
| Owner Earnings (15x) | $25.00 | +7% upside |
| Weighted Fair Value | $23.00 | -2% |
Margin of Safety at Current Price: -2% (No margin; fairly valued)
Required Entry Prices:
- Strong Buy (30% MOS): AUD $16.10
- Accumulate (15% MOS): AUD $19.55
Phase 3: Moat Analysis
Moat Sources & Durability
1. Network Effects (Width: Wide)
Description: Brambles' 750+ service centres and ~348 million platforms create a network that is difficult to replicate. The more participants use CHEP, the more efficient collections become.
Measurement:
- Service centre density: 750+ locations globally
- Asset base: 348 million platforms (largest globally)
- Customer relationships: Serving world's largest brands (P&G, Unilever, Walmart, Costco)
Evidence of Moat:
- Customer retention >95% (implied from stable revenue)
- Pricing power: 2% price increases achieved in FY25
- Net Promoter Score improvement: +16 pts vs FY21
Durability: High - network built over 70+ years; would take competitor $10B+ and 20+ years to replicate
2. Switching Costs (Width: Wide)
Description: Switching from CHEP requires:
- Renegotiating supply chain contracts
- Changing tracking systems (barcodes, RFID)
- Managing different collection networks
- Training staff on new procedures
- Potential quality/service disruption
Measurement:
- Cost to switch â 2-3 years of pooling fees
- Integration with customer ERP systems
- Long-term contracts (typically 3-5 years)
Evidence:
- Low churn despite commodity-like product
- Multi-year contracts with major customers
- Deep integration with customer supply chains
Durability: High - switching costs are structural, not based on temporary factors
3. Scale Advantages (Width: Narrow-to-Wide)
Description: Brambles' scale enables:
- Lower cost per pallet (manufacturing volume)
- More efficient transport (backhaul optimization)
- Better asset utilization (pooling math)
- Technology investment spread over larger base
Measurement:
- Revenue/employee: ~US$560K (efficient)
- Asset efficiency improving: Pooling CapEx/Sales improved 8 pts since FY21
- ROCI at 22% vs smaller competitors at 10-15%
Durability: Moderate - scale advantages compound but can be matched over time by well-funded competitors
4. Cost Advantages (Width: Narrow)
Description: Through scale and efficiency:
- Timber purchasing power
- Transport optimization
- Repair automation
- Shared infrastructure
Durability: Moderate - cost advantages are meaningful but not insurmountable
Moat Durability Assessment
| Threat | Severity (1-5) | Timeline | Brambles' Mitigation |
|---|---|---|---|
| Plastic pallet technology | 3 | 10+ years | Own plastic offering, sustainability positioning |
| New entrants | 2 | 5-10 years | Barriers to entry remain high |
| Customer insourcing | 2 | Ongoing | Complexity of pooling deters insourcing |
| Digital disruption | 2 | 5+ years | Investing in BXB Digital, IoT integration |
| Regulatory change | 2 | Variable | Strong ESG positioning, 100% certified timber |
Key Question: "Will this moat be wider or narrower in 10 years?"
Answer: Wider. Brambles is investing in digitalization (BXB Digital), strengthening sustainability credentials, and expanding network density. The circular economy tailwind supports wooden pallet pooling. Scale advantages compound.
Moat Rating: WIDE Moat Trajectory: WIDENING
Phase 4: Management & Capital Allocation
Executive Leadership
| Role | Name | Tenure | Assessment |
|---|---|---|---|
| CEO | Graham Chipchase | 7 years | Strong operator, delivered transformation |
| CFO | Juan Gil | 3 years | Competent, financial discipline |
| Chair | John Mullen | 9 years | Experienced, governance-focused |
Compensation Analysis
| Component | CEO (FY25) | Alignment |
|---|---|---|
| Base Salary | ~US$1.6m | Reasonable |
| STI (Cash + Shares) | ~US$2.5m | Tied to Underlying Profit, CFO, personal |
| LTI (Share Awards) | ~US$1.5m | Tied to TSR, ROCI, Revenue CAGR |
| Total | ~US$5.6m | Moderate, well-aligned |
Assessment: CEO compensation is reasonable for company size. 60%+ is tied to performance metrics. LTI vests over 3 years with ROCI and TSR hurdles - aligned with shareholders.
Capital Allocation Track Record (FY21-FY25)
| Use of Capital | Amount (5-yr) | Assessment |
|---|---|---|
| Dividends | US$2,010m | Good - progressive policy, 62% payout |
| Buybacks | US$403m (FY25) | Good - opportunistic, accretive |
| M&A | Minimal | Neutral - divested non-core (China, India) |
| CapEx | US$5,541m | Essential - maintaining pallet fleet |
| Debt Management | Net Debt stable | Good - conservative 1.1x leverage |
Capital Allocation Grade: B+
Management has demonstrated discipline:
- Sold non-core businesses (CHEP China, CHEP India)
- Maintained conservative leverage
- Returned cash via dividends (growing) and buybacks
- Invested in transformation (digital, automation)
Insider Activity (FY25)
No significant net sales by directors. Share grants vesting normally. CEO continues to accumulate through LTI.
Insider Sentiment: Neutral-to-Positive
Phase 5: Decision Synthesis
Quality Assessment
| Criterion | Result | Score |
|---|---|---|
| ROE > 15%? | Yes (27%) | Pass |
| ROCI > WACC? | Yes (22% vs 8.5%) | Pass |
| Consistent FCF? | Yes (US$1B+ now) | Pass |
| Moat identifiable? | Yes (Wide) | Pass |
| Management aligned? | Yes | Pass |
| Simple business? | Yes | Pass |
| 10yr earnings stability? | Yes | Pass |
Quality Grade: A-
Graham Criteria Check
| # | Criterion | BXB Result | Pass? |
|---|---|---|---|
| 1 | Adequate Size | US$6.7B revenue | Yes |
| 2 | Strong Financial Condition | 1.1x Net Debt/EBITDA | Yes |
| 3 | Earnings Stability | Positive 10 years | Yes |
| 4 | Dividend Record | 20+ years dividends | Yes |
| 5 | Earnings Growth | +11.9% CAGR | Yes |
| 6 | Moderate P/E | 22x (>15) | No |
| 7 | Moderate P/B | 9.6x (>1.5) | No |
Graham Number:
Graham Number = â(22.5 Ă EPS Ă BVPS)
= â(22.5 Ă US$0.65 Ă US$2.42)
= â(35.4)
= US$5.95 = AUD $9.30
Current price AUD $23.41 is well above Graham Number - NOT a Graham bargain.
Megatrend Resilience
| Megatrend | Score | Notes |
|---|---|---|
| China Tech Superiority | +1 | Immune - domestic focus in each region |
| Europe Degrowth | -1 | Exposed - 45% EMEA revenue |
| American Protectionism | +1 | Neutral-Positive - local production |
| AI/Automation | +1 | Benefits - using automation in repair |
| Demographics/Aging | 0 | Neutral |
| Fiscal Crisis | +1 | Essential service, defensive |
| Energy Transition | +2 | Benefits - circular economy champion |
| Total | +5 | Tier 2: Resilient |
Position Sizing Formula
Position Size = Base Ă (MOS/Target) Ă (Quality/100) Ă (1-Risk) Ă Catalyst Mult.
= 3% Ă (0%/20%) Ă (85/100) Ă (1-0.19) Ă 0.7
= 0%
At current prices, position size = 0% (no margin of safety)
Expected Return Probability Tree
| Scenario | Probability | 5-Year Return | Weighted |
|---|---|---|---|
| Bull Case (25x P/E, 8% EPS CAGR) | 20% | +60% | +12% |
| Base Case (20x P/E, 6% EPS CAGR) | 50% | +25% | +12.5% |
| Bear Case (15x P/E, 3% EPS CAGR) | 25% | -10% | -2.5% |
| Disaster (10x P/E, 0% EPS) | 5% | -50% | -2.5% |
| Expected Return | 100% | +19.5% |
Annualized Expected Return: ~3.6% (excluding dividends) + 3% dividend = ~6.6% total
This is below our 10%+ hurdle rate without margin of safety.
Investment Recommendation
Summary
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â INVESTMENT RECOMMENDATION â
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â Company: Brambles Ltd Ticker: BXB.AX â
â Current Price: AUD $23.41 Date: 2026-01-17 â
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â â Method â Value (AUD) â vs Current Price â â
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â â Graham Number â $9.30 â N/A (quality adj) â â
â â Tangible Book Value â $3.50 â N/A (floor) â â
â â DCF (Conservative) â $24.85 â +6% upside â â
â â Private Market Value â $26.25 â +12% upside â â
â â Owner Earnings (15x) â $25.00 â +7% upside â â
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â INTRINSIC VALUE ESTIMATE: AUD $23.00 â
â MARGIN OF SAFETY: -2% (None) â
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â STRONG BUY PRICE: AUD $16.10 (30% below IV) â
â ACCUMULATE PRICE: AUD $19.55 (15% below IV) â
â FAIR VALUE: AUD $23.00 â
â TAKE PROFITS PRICE: AUD $27.60 (20% above IV) â
â SELL PRICE: AUD $34.50 (50% above IV) â
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â POSITION SIZE: 0% (await better entry) â
â CATALYST: None immediate - steady compounder â
â PRIMARY RISK: Plastic pallet disruption, recession â
â SELL TRIGGER: ROCI < 15% for 2 years, major customer loss â
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Final Verdict
Brambles is a high-quality, wide-moat business that is fairly valued.
What I Like:
- Dominant global position in pallet pooling
- Structural moat from network effects and switching costs
- Improving returns (ROCI 18% â 22%)
- Strong FCF generation (~US$1B/year)
- Conservative balance sheet (1.1x leverage)
- Growing dividend (18% CAGR)
- ESG leader (100% certified timber, circular economy)
What I Don't Like:
- No margin of safety at current price
- Cyclical exposure to consumer goods supply chain
- FX translation risk (USD presenter, AUD listing)
- Modest growth (revenue CAGR ~6%)
- No near-term catalyst for re-rating
Action Plan:
- Add to watchlist with AUD $19.50 alert
- Monitor quarterly results for volume trends
- Buy on 15-20% pullback (recession, market correction)
- Size at 2-3% of portfolio if purchased
Quality Grade: A- Tier: T2 Resilient Recommendation: WAIT for better entry
Sources Used
Primary Documents Downloaded
| Document | Source | Local Path |
|---|---|---|
| Annual Report FY25 | brambles.com | /analyses/BXB/data/annual-report-2025.pdf |
| Annual Report FY24 | brambles.com | /analyses/BXB/data/annual-report-2024.pdf |
| Annual Report FY23 | brambles.com | /analyses/BXB/data/annual-report-2023.pdf |
| Annual Report FY22 | brambles.com | /analyses/BXB/data/annual-report-2022.pdf |
| Annual Report FY21 | brambles.com | /analyses/BXB/data/annual-report-2021.pdf |
| Annual Report FY20 | brambles.com | /analyses/BXB/data/annual-report-2020.pdf |
API Data Retrieved
| API | Data | Source |
|---|---|---|
| EODHD | Historical prices (5 years) | get_historical_stock_prices |
| EODHD | Live price | get_live_price_data |
| EODHD | Dividend history | get_upcoming_dividends |
Key Citations
- Five-Year Financial Summary: Annual Report FY25, p.190
- Consolidated Income Statement: Annual Report FY25, p.87
- Consolidated Balance Sheet: Annual Report FY25, p.88
- ROCI calculation: Annual Report FY25, Remuneration Report p.33
- Risk Factors: Annual Report FY25, Sustainability Report pp.163-180